Love the journey, Live the destination
Vietnam Airlines
Project "Love the journey, Live the destination" in 2024 would help promote our client Vietnam Airlines' unique selling point which is the brand with the most airways in Vietnam. Vietnam Airlines not only transports passengers to fascinating Vietnamese destinations rapidly and conveniently, but also wants to bring the most perfect customers’ experience to help customers best enjoy the trip.
The key visual design includes 6 most well-known sightseeing in Vietnam consisting of Turtle Tower (Hanoi), Ha Long Bay (Quang Ninh), Hue Imperial City (Hue), Cau Temple (Da Nang), Notre Dame Cathedral (Ho Chi Minh city), and Cai Rang Floating Market (Can Tho).
Key Visual
1) Print - 2024 Planner Design
2) Print - Advertising Leaflet
3) Print - Packaging - Travel Pouch
4) Fashion - Vietnamese Traditional Nón Lá
5) Indoor - Interior wallpaper
6) Outdoor - Ambient Media
7) Outdoor - Bus Advertising
8) Outdoor - Digital Out Of Home Advertising
9) Experiential - Augmented Reality Advertising (ARA)
Mood Board
Final Sketches
This university project aims to enhance the ability to communicate with creative visuals by promoting the Vietnamese hospitality and tourism industries.
Thank you & Enjoy!
References List
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